we·bike

Many cities across Europe, including in The Netherlands, are rethinking urban living and trying to accommodate cities to become even more cycle-friendly. This will mean an increase in the overall number of cyclists, which is a positive thing when it comes to traffic pollution.

However, what about the households that share just one bike? Splitwise (splitwise.com) and other similar services aim to help flatmates split and track shared expenses such as food, trips, bills, rent and IOU’s. Could a similar system work in a household that had a shared bike? How would this system work and what features do you imagine it would have?

Internal test (alpha test)
Test the technical specifications with engineers collaborators, which help to develop and produce the app.

Beta test
with families groups test + roommates groups test
- at least ten different groups
- including 40% of families and 60% of shared
-apartments/houses
- including a various range of ages and different needs

When the app meets high standards in terms of usability, accessibility, its delight of use and equitability will be launched

Feedback from all the users (Apple Store and Google Play)

A/B testing
Deploy small changes in the UI for a subset of the users to evaluate the deployment for all the users

Cost distribution
When the bike needs repairs or upgrades the cost is automatically shared among the people of the households

Extention for Smart assistance

Monetization
Advertising or premium subscription with advanced features? Both of the options could be analyzed;

UI for tablets